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Essential small business Funding Strategies

Are you looking to start a business? Do you find difficulties in figuring out your financial business plan? Do you need an essential funding strategy for your business? Then you are in the right place. Starting a small business requires funding from the business owners or external investors. This has initiated the idea of business owners and experts creating strategies that can effectively fund businesses and start-ups.  There are a lot of information about small business funding strategies that businesses try to implement.

We will share some essential strategies used for funding small businesses with you, in this article.

Firstly, we are going to explain what a business funding strategy means.


What is a Business Funding strategy?

As an entrepreneur, starting a business requires some funds and support. Writing a financial plan is the best way of creating a funding strategy for your business. A business owner has a lot of options when it comes to funding a business. However, choosing the right source of finance and funding that works for your business is very important.

The tips we are going to provide below will teach you how to fund a business; whether you are a start-up or growing business, these strategies are going to be very helpful.


Small Businesses Funding Strategies

Some of the best financial strategies for small businesses include:


1. Crowdfunding

This is one of the best and safest options for small businesses and start-ups looking to finance their business.

Crowdfunding provides capital for financing small businesses and also helps in creating awareness about your product.

In this process, all you have to do is pitch your ideas to crowdfunding platforms and get investors interested. If you can persuade people to offer cash, then you will have raised enough capital already.

Kickstarter and Patreon are some crowdfunding platforms that will help you start your small business. However, you have to keep up with the terms you signed up for and make sure everyone is happy.


2. Investors

This strategy is known as the ‘Angel Investors’.  These are investors that are attracted to specific business ideas from the foundational level. Investors take risks in putting their cash into your business ideas. Although this might create pressure to deliver, it could also be worth the chance if you get success.

As a business owner, note that getting funds from an Angel Investor could require an ownership clause or convertible debt.

Finding an investor for your small business could be a tricky task. However, you can make research in your business network or through social media platforms. After finding a list of potential investors, you can then begin to pitch your business ideas to them. This could also be a huge test of patience but once you find one that is willing to invest, then it would be worth the time.

The key to getting an Angel Investor is through a flawless pitch that would convince and persuade them to make the decision.

Essential small business Funding Strategies


3. Venture Capital Firms

A venture capital firm is a firm that supports companies and organizations. Just like time implies, the venture capital firm involves high-risk capital that supports start-up businesses. This is the riskiest among all the small business funding strategies.

A venture capital firm is an excellent way of getting access to funds as a small business owner. A lot of investors are willing to fund small businesses by providing capital. A venture capital firm is purely based on return on investment (ROI). This means that venture capital firms would be looking to own percentages of your business shares.

However, it is easier to find venture capitalists than angel investors.


4. Start-up Incubators

The Incubator program is the most effective strategy for start-up businesses. If you do not know how to fund a business, the start-up incubator program is what you need. This incubator program helps small businesses by giving them access to angel investors and providing business mentorship.

This is the best option for businesses at the foundational level because it helps protect your company from challenges.


5. Partners

This is one of the most common small business funding strategies. In this case, you will select someone willing to fund your business in exchange for partial control of the business. This is a good way of funding a business as both parties agree to each other’s terms and conditions before the partnership begins.

Other small business funding strategies include getting help from your parents, family members, friends, or relatives.

Alternatively, you can fund your business through bank loans but you should also take note of the interests attached.


All the ways I have mentioned above are some strategies of how to fund a business. You can also get to know more by doing some more research to know which way best fits your business.


Frequently Asked Questions and Answers


Is Crowdfunding free money?

Crowdfunding platforms are not free. The site charges sometimes platform fees, donor fees, processor fees, and others. Although it could be free to sign-up, you have to pay for donations and others.


What is the Best Crowdfunding site?

They are lots of crowdfunding sites that help small businesses fund their business. However, among the best of these sites includes Kickstarter, iFundWomen (Great for women-owned start-ups), goFundme (good option for charity organizations), Wefunder, and a lot of others. You can visit these sites to check their platform fees and other relevant information).


Are Start-up Incubators free?

This is dependent on the start-up incubator organization. Some require a participation fee while others may not. However, they all focus on getting equity in return.


In conclusion, these small business funding strategies all work effectively. However, you should know the strategy that is the best fit for your business before having a go. Starting and building a small business from scratch is not an easy task. As a business owner, you have to understand that the best financial and business plan is very crucial.


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