Have you ever notice that supermarkets and notable stores often leave chocolates, candies and snacks very close to the cashiers to make people attract buy on the products? This is just one of the tricks used to attract consumer money. The topics below exposed smart tricks used by supermarkets.
Fresh Aroma products
Fresh Products make out of the oven such as snacks, bread and chicken sticks are usually at the right entrance of the establishment. When smelling fresh food, the customers salivate more and ends up buying on impulse.
Reposition of Shelf
You barely got used to the layout of the shelves in the supermarket and, by surprise, everything changes position. The shelves where you used to find cosmetics products now display pots and utensils. Until you find the products you were looking for, you are obliged to take a stroll in the supermarket. In the end, you buy more products out of your budget.
Sweet Products such as chewing gum and candy at the cashier
Snacks, sweets, candies, chewing gum and cookies usually stay in front of the cashiers for an undeniable reason. Because they are more affordable, the consumer always takes one without thinking twice.
The buying Places in supermarkets
The big collection brands buy “strategic” places – that is, easy to be seen – in the aisles of supermarkets and convenience stores to showcase their products and make consumers more hurried to take them.
Low hight shelves
Certain products are placed right at children’s eye level so that they have easy access to them.
The most expensive items are always at the eye level of consumers. In the meantime, the cheapest ones are below the eyes or in some difficult to find the place.
Imagine that you are going to buy sausages and suddenly you are faced with packages of mayonnaise, ketchup and mustard right in the gondola next to you. This is a “suggestion” from the supermarket for you to buy products that go well with hot dogs. You may not need the mayonnaise, but you will always end up with mustard or ketchup.
Supermarket carts have doubled in size in the past 25 years (some have stopped offering shopping baskets). It is justified. Large carts give the consumer the impression that he has bought little, which makes him pick up more products.
Low prices for best selling products
This trick is to keep the products with the highest output at affordable prices, giving the consumer the feeling that ALL the items on sale are cheap.
Position of most purchased products
Have you ever noticed that the items on your shopping list are never together? They usually stay away from each other, so you have to go through the shelves to find what you want.
Vegetables such as lettuce, kale and spinach, among others, are always wet so that the consumer has the feeling that they are fresh. For the trick to become real, supermarkets use humidifiers. Some even install speakers at that point to make the noise of running water.
Essential products for consumers such as beverages, bread and meats are always at the back of the store. Until he arrives at the butcher shop and buys the meat he intends to take, he has to go through one or more shelves.
The smell of fresh bread whets your appetite and helps to convince the buyer to put food in the cart. In the absence of smell, some companies produce artificial flavours of chocolate, coffee, tea….
Expiring products are ahead of those with the most extended expiration date. That is why it is always good to get the product that is “behind”, as it takes time to win.
Maybe it has already happened to you, but some products have a price on the gondola and when you arrive at the checkout… tchan! The price is totally different (and generally higher). This happens more often in unscrupulous establishments.
The consumer takes a product thinking that the price is the one shown on the poster that he saw on the shelf/shelf, but when he goes to the cashier he realizes that he was deceived: the product is more expensive. When you go to check the price on the poster, you notice in small letters the words “from”… This occurs in convenience stores, big stores and supermarkets.
Most supermarkets play only romantic music in the environment. This trick came to be used after they found that consumers packed with slow music buy more. The curious thing is that the food courts in the malls only play music faster, perhaps to make the consumer go away soon.